Last month we hung out at Thunder in the Glens in the Cairngorms where we spoke to bikers about why they come and what safety tips they could share. The video’s were produced for the Scottish Government’s ‘Live Fast Die Old’ campaign.
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We’ve been at the Scottish Motorcycle Show with Stripe Communciations interviewing bikers about their favourite routes, tips for the touring season and what they love about biking.
The films were designed to build an audience on social media for the Scottish Government’s new motorbike safety campaign ‘Live Fast Die Old’. With over 6000 views and 50 shares on Facebook in less than a week this is a great example of how straightforward, fast turnaround video content can quickly grow an audience. Each interviewee was contacted when the content went online which meant the films were shared across loads of different networks.
The official safety ad will be launched on April 10. Like the ‘Live Fast Die Old’ Facebook page for more info