In collaboration with SMARTS Communicate and the Scottish Government we produced a trilogy of case studies portraying three different experiences of hate crime.
Police Scotland takes hate crime very seriously. In the last year there were over 5,300 charges of hate crime reported to the Procurator Fiscal in Scotland. However, there are many more incidents that go unreported. We all have a responsibility to report hate crime if we witness it – it’s the only way we can challenge it, and put an end to it for good.
Hate crime can be verbal or physical and has hugely damaging effects on the victims, their families and communities.It comes in many forms and examples, including:
Race (e.g. threatened because of where they are from or the colour of their skin)
Religion (e.g. have abuse shouted at them because of their beliefs or religious dress)
Sexual orientation (e.g. tormented because they’re holding hands with another person of the same gender)
Transgender identity (e.g. humiliated, intimidated or threatened online for being transgender)
Disability (e.g. attacked because they are disabled)
Support the campaign and use #ReportHate on social media to help put an end to hate crime in Scotland. For more info visit
We recently worked with Hollywood actor and activist Michael Sheen to help promote the Scottish Government’s People, Not Profit campaign. We filmed on location with the Big Partnership at Capital Credit Union in Edinburgh. Michael’s a huge advocate of employing the services of credit unions over more conventional banks and lenders. Here he tells us why.
Wish the world a Happy St Andrew’s Day this November! Record your greeting and #ourstandrewsday
Produced with SMARTS Communicate for @AboutScotland
Following last year’s collaboration with SMARTS Communicate on the Scottish Government’s country roads campaign we’ve just completed a trilogy of hard-hitting films on the lasting trauma of fatal road accidents.
British Lions and Scottish International Stuart Hogg remembers his best friend Richard, whilst Firefighter Iain McGarry and Paramedic Tanya Ellis share their haunting experiencs of attending at the scene.
The target audience was young male drivers who account for three out of four fatalities on Scotland’s country roads.
The campaign has been a great success. Our previous Stuart Hogg film received 274k views and was broadcast to over 6 million during the 2015 Rugby World Cup. You can watch here
We’ve been at the Scottish Motorcycle Show with Stripe Communciations interviewing bikers about their favourite routes, tips for the touring season and what they love about biking.
The films were designed to build an audience on social media for the Scottish Government’s new motorbike safety campaign ‘Live Fast Die Old’. With over 6000 views and 50 shares on Facebook in less than a week this is a great example of how straightforward, fast turnaround video content can quickly grow an audience. Each interviewee was contacted when the content went online which meant the films were shared across loads of different networks.
The official safety ad will be launched on April 10. Like the ‘Live Fast Die Old’ Facebook page for more info
2014 is our most prolific year yet and demonstrates the growing appetite of organisations to commission video content as a core component of their digital strategy.
We’ve worked with young people in North Ayshire (Irvine Burns Club), interviewed Team Scotland for Irn Bru (Glasgow 2014), produced a music video for British indie band Mazes and delivered an inward investment video for Glasgow’s largest and oldest business park at Hillington. Most recently we’ve completed a promo for Dundee and Angus tourist board.
One of the standout projects was commissioned by the Scottish Government via Stripe Communications. We were asked to capture portraits of community-led projects that have received support from the Climate Challenge Fund. The fund was set up to help Scotland achieve its ambitious target of a 42% reduction in greenhouse gases by 2020. In total nearly 700 projects have received support.
It was a humbling experience as we travelled across the country meeting inspirational and energetic individuals from all walks of life warning of the dangers of climate change and tackling carbon emissions.
Never was this more explicit than on the Isle of Coll where the natural world overwhelms. The community has devised a brilliant method of imploding glass bottles into sand to make concrete closing the recycling circle on Coll. It was great to hear the children passionately defend the future of their island.
In the suburbs of Edinburgh we witnessed the asylum-seeker community offering home energy saving advice to minority groups. They’re not just fulfilling a requirement of government policy but a deep-felt need to protect the planet. Some had witnessed first-hand the impact of climate change in sub Saharan Africa.
In Scotland the natural environment is an unequivocal part of our lives. As a nation we depend on it to generate income, provide nourishment and act as a playground in which we can exhaust our energies.
These projects are brilliantly inventive, varied, and resourceful and most importantly they are inclusive.
Please enjoy the film, introduced by Paul Wheelhouse MSP, Minister for Environment & Climate Change, and share these brilliant examples of grass root projects protecting our land for future generations.