Watch your speed on country roads

Following last year’s collaboration with SMARTS Communicate on the Scottish Government’s country roads campaign we’ve just completed a trilogy of hard-hitting films on the lasting trauma of fatal road accidents.

British Lions and Scottish International Stuart Hogg remembers his best friend Richard, whilst Firefighter Iain McGarry and Paramedic Tanya Ellis share their haunting experiencs of attending at the scene.

The target audience was young male drivers who account for three out of four fatalities on Scotland’s country roads.

The campaign has been a great success. Our previous Stuart Hogg film received 274k views and was broadcast to over 6 million during the 2015 Rugby World Cup. You can watch here

Scotland’s Stuart Hogg shares tragic story

Around 55% of road deaths in Scotland happen on country roads, and driving too fast for the conditions is the most common cause. Last year alone 755 people were killed or seriously injured whilst driving on country roads. 75% of them were male.

This video was commissioned for a Scottish Government led campaign that aims to show that you never know what’s round the corner when travelling on a country road, and driving at an appropriate speed gives you more time to react. It was filmed on location in East Lothian during the making of a new TV ad.

Visit  Don’t Risk It to find out more about the campaign.