Following last year’s collaboration with SMARTS Communicate on the Scottish Government’s country roads campaign we’ve just completed a trilogy of hard-hitting films on the lasting trauma of fatal road accidents.
British Lions and Scottish International Stuart Hogg remembers his best friend Richard, whilst Firefighter Iain McGarry and Paramedic Tanya Ellis share their haunting experiencs of attending at the scene.
The target audience was young male drivers who account for three out of four fatalities on Scotland’s country roads.
The campaign has been a great success. Our previous Stuart Hogg film received 274k views and was broadcast to over 6 million during the 2015 Rugby World Cup. You can watch here