First Minister Nicola Sturgeon reflects on the amazing work and legacy of Dr Elsie Inglis and the Scottish Women’s Hospitals movement ahead of commemorations at St Giles Cathedral, Edinburgh on 29 November 2017.
Qualifying in 1892, Scotswoman Dr Elsie Inglis was one of the country’s first female doctors. A solid supporter of the suffrage movement, when war broke out in 1914, she saw an opportunity for women to play their part and prove they could be as gifted and valuable as men.
In April and May 1917 more than 18,000 Scottish soldiers died at the Battle of Arras in Northern France. 100 years on, 72 students from across Scotland came together to remember.
Working alongside SMARTS communicate we travelled with students (15-17 year olds) and teachers to Belgium and France to visit the battlefields of WW1. The aim of the trip was to commemorate the fallen and capture the students’ experience.
WW100 Scotland aims to inform people about Scotland’s unique contribution to World War One and help them discover the effects of the war on their local communities and its lasting impact on life in Scotland today. The commemorations, which mark the 100th anniversary of the war, are a chance to remember the sacrifices made and reflect on what we can, and should, learn from the war which was meant to end all wars.
We developed a social media campaign with Irvine Bay Regeneration company and The Royal Society of Edinburgh to inspire the next generation of scientists in Scotland. Short films featured Scotland’s leading scientists, innovators and creatives, including Minecraft developer Chris Van Der Kuyl, astronomer Dame Jocelyn Bell Burnell, forensic anthropologist Professor Sue Black, writer Ian Rankin and television presenter and geologist Professor Iain Stewart. These short videos were designed to be shared across Twitter, Facebook and YouTube and were built around the question: Why do you love science?
Following last year’s collaboration with SMARTS Communicate on the Scottish Government’s country roads campaign we’ve just completed a trilogy of hard-hitting films on the lasting trauma of fatal road accidents.
British Lions and Scottish International Stuart Hogg remembers his best friend Richard, whilst Firefighter Iain McGarry and Paramedic Tanya Ellis share their haunting experiencs of attending at the scene.
The target audience was young male drivers who account for three out of four fatalities on Scotland’s country roads.
The campaign has been a great success. Our previous Stuart Hogg film received 274k views and was broadcast to over 6 million during the 2015 Rugby World Cup. You can watch here
I had a fun couple of weeks working with young people from South Lanarkshire and mentoring future media star Rebecca as she filmed and edited a movie about their enterprise challenge. Sixteen students took part in the ‘Young Apprentice’ style challenge working at businesses including Border Biscuits, Coca Cola and Scottish Power. Yes, we actually watched the Dark Chocolate Gingers bake in front of our eyes.
It was great to see a link between business and school as they applied their knowledge and skills to a real-life context. Beginning the fortnight as a bunch of shy teenagers and ending it as confident, inspired young adults was brilliant to see. Thanks to Helen Salt (Bright Yellow Thinking), Michael Kearns (UXL) and Eliot Jordan (South Lanarkshire Council).
Watch Rebecca’s documentary below – shot and edited on an iPad!