Hate Crime. Report it to Stop it.

In collaboration with SMARTS Communicate and the Scottish Government we produced a trilogy of case studies portraying three different experiences of hate crime.

Police Scotland takes hate crime very seriously. In the last year there were over 5,300 charges of hate crime reported to the Procurator Fiscal in Scotland. However, there are many more incidents that go unreported. We all have a responsibility to report hate crime if we witness it – it’s the only way we can challenge it, and put an end to it for good.

Hate crime can be verbal or physical and has hugely damaging effects on the victims, their families and communities.It comes in many forms and examples, including:

Race (e.g. threatened because of where they are from or the colour of their skin)
Religion (e.g. have abuse shouted at them because of their beliefs or religious dress)
Sexual orientation (e.g. tormented because they’re holding hands with another person of the same gender)
Transgender identity (e.g. humiliated, intimidated or threatened online for being transgender)
Disability (e.g. attacked because they are disabled)

Support the campaign and use #ReportHate on social media to help put an end to hate crime in Scotland. For more info visit

Michael Sheen supports Credit Unions

We recently worked with Hollywood actor and activist Michael Sheen to help promote the Scottish Government’s People, Not Profit campaign. We filmed on location with the Big Partnership at Capital Credit Union in Edinburgh. Michael’s a huge advocate of employing the services of credit unions over more conventional banks and lenders. Here he tells us why.

First Minister reflects on Dr Elsie Ingles

First Minister Nicola Sturgeon reflects on the amazing work and legacy of Dr Elsie Inglis and the Scottish Women’s Hospitals movement ahead of commemorations at St Giles Cathedral, Edinburgh on 29 November 2017.

Qualifying in 1892, Scotswoman Dr Elsie Inglis was one of the country’s first female doctors. A solid supporter of the suffrage movement, when war broke out in 1914, she saw an opportunity for women to play their part and prove they could be as gifted and valuable as men.

I love science because…

We developed a social media campaign with Irvine Bay Regeneration company and The Royal Society of Edinburgh to inspire the next generation of scientists in Scotland. Short films featured Scotland’s leading scientists, innovators and creatives, including Minecraft developer Chris Van Der Kuyl, astronomer Dame Jocelyn Bell Burnell, forensic anthropologist Professor Sue Black, writer Ian Rankin and television presenter and geologist Professor Iain Stewart. These short videos were designed to be shared across Twitter, Facebook and YouTube and were built around the question: Why do you love science?

 

I can work, I want to work

Working and volunteering make a huge contribution to social inclusion, parity of esteem and purpose for those with disabilities.

Scottish Personal Assistant Employers Network (SPAEN) board member Andy Higgins opens up about how ‘locked-in’ syndrome hasn’t held him back from developing his skill-set or his desire to be in gainful employment. #glassdoor

A short film developed with SMARTS Communicate for Scottish charity SPAEN on the eve of new welfare powers coming to Scotland.

 

Watch your speed on country roads

Following last year’s collaboration with SMARTS Communicate on the Scottish Government’s country roads campaign we’ve just completed a trilogy of hard-hitting films on the lasting trauma of fatal road accidents.

British Lions and Scottish International Stuart Hogg remembers his best friend Richard, whilst Firefighter Iain McGarry and Paramedic Tanya Ellis share their haunting experiencs of attending at the scene.

The target audience was young male drivers who account for three out of four fatalities on Scotland’s country roads.

The campaign has been a great success. Our previous Stuart Hogg film received 274k views and was broadcast to over 6 million during the 2015 Rugby World Cup. You can watch here

New home of the Scottish Open

We were invited by design agency Glowfish Creative to produce a promotional film for Dundonald Links – the new home of the Scottish Open. This championship course on the Ayrshire coast was designed by American golf architect Kyle Phillips.

The aim of the film is to portray Dundonald as an exceptional golfing experience in tune with the natural environment and played with the true spirit of the game. It is presented through the sensory experience of a single player as he plays a round here for the first time. The narrative captures the atmosphere, whets the appetite and gives a flavour of the undulating landscape, deep bunkers, challenging greens, and coastal habitat.

Alison Hunter, Marketing Manager at Dundonald Links said “We enjoyed working with James and are delighted with the end result. He captured Dundonald Links beautifully, in particular the camaraderie between player and golfer.”